I’ve been in this extraordinary metropolis for six months and have already been involved in some brilliant projects I’ll share soon. One of the highlights so far has been Saatchi’s 7×7 seminar for New York Adweek. I provided art direction for the seminar’s identity across print and web. The event features seven speakers from seven professions speaking for seven minutes each. The aim was to capture the eclectic nature of the group and further establish Saatchi & Saatchi as the Lovemarks group. Take a look at the nifty gif below:
The body copy was written by Thalia Forbes, one of Saatchi’s genius copywriters. The design made its way around the Saatchi office, the event itself and the official website.
Thanks for reading, talk soon